![]() ![]() ![]() SPF – Sender Policy Framework: This is a way to say an IP or domain can send email on your behalf. Some terms you need to know that directly impact your deliverability if not set up correctly: This makes email authentication an important tool because it impacts directly on email deliverability. Without this additional scrutiny or the correct authentication methods in place your messages could be seen as phishing scams. ISPs use certain methods to authenticate a sender – SPF & DKIM. Also, many ISPs like Yahoo! and Hotmail will flag your email as authenticated, which helps to build trust between you and your subscribers – ultimately increasing the chance of your emails being opened.Įnsuring your Email Service Provider gets authentication in place This gives your campaigns a better chance of arriving in your customers’ inbox. The large ISPs like AOL, Hotmail, Yahoo! and Gmail are using email authentication as an important layer in their spam fighting arsenal.īy setting up a system as an authenticated sender, you can instantly bypass certain filters. What can your ESP put in place to improve deliverability?Įmail authentication is all about verifying that the domain used in the ‘from’ address is under the control of the sender. And this falls within your responsibility as well as the supplier of the Email marketing system you’re using. We can no longer just send email, we need to focus on delivering email. Getting your email into the inbox, when ISPs like Hotmail and Gmail are trying to keep junk out is becoming increasingly difficult. An average of 106 billion spam messages go out daily and a further 188 billion email messages are sent. ![]()
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